Services

Sponsored Advertising

Sponsored Advertising through Google is a great start to any marketing campaign. For those of you who are unsure what Sponsored advertising entails search the term ”Yogo Classes + your area.” Chances are your competitors or a national company are using sponsored advertising to entice your customers to try their services over yours. Sponsored adverts are found on the top, sides and bottom of a Google search page and increase brand awareness and generate relative leads. They are recognisable by a yellow “Ad” box. Many businesses currently advertise through newspapers and magazines. Where this has been fine and working for years the markets have changed and it is now time to reconsider spending hundreds of pounds a week and put less money into a refined marketing campaign which targets the clients you want it to, not just everyone who buys the paper that day. Sponsored Advertising is just that. Together we decide which part of your business needs more exposure (usually a high profit line) and make sure that clients in your area know that you offer the service and give them a direct contact line to book through. It’s as simple as that. Although it’s a great start, we would recommend partnering it with Search Marketing and Social Media Marketing to reap the full benefits from our digital marketing team. See the details below to see why.

Search Marketing

Search Marketing, more commonly referred to as Search Engine Optimisation, is the natural progression of your company to higher Google rankings. 86% of businesses find their required services online. As an example: if you need a new floor for your business how would you search for companies to work with? If your usual cleaner has cancelled on you and you need an emergency replacement where would you go? The answer (for 86% of you) is Google, so why wouldn’t you expect anyone who has not visited your business to use the same search methods for their needs? And to add to this, when you need a service do you go to page 2, 3 or 4 or the search results? I would guess the answer is a no and if so, the majority of people will agree with you. This is because usually the reason they are searching is that they need a particular service at that time and so they will not waste time scrolling through hundreds of companies, they will simply go with the best service on the first page. Search marketing helps you get ahead of your competitors and, unlike sponsored advertising, it doesn’t charge you for any traffic or leads to your site. It is the ultimate digital evolution for your company and is a game of patience. Effective and long-lasting search marketing takes months to complete and the on-going work is never over. Our job is to keep improving your rank and stopping anyone else from taking your hard earned spot. With a great SEO campaign the potential of your business grows exponentially. Open up corporate contracts, take clients from your competitors and brand yourself as the business in your area and its surroundings. Don’t wait for a competitor to take your keyword, call us and sign up today!

Social Media

Social Media is the future of online marketing, With e-commerce available through Facebook and Twitter and YouTube getting over 1 billion unique hits per month you can’t afford to be left behind when building your networks. Social media is the new age of information sharing, where one sentence can reach tens of thousands of people in seconds. With the majority of people, young and old, using social media to build their networks it is imperative that you are seen to be trending within your demographics. At PPK Travel we will create social media accounts for your business and post relevant material every two days to keep people coming back and engaging with the page. Our marketing expert will always be on hand to help you with any promotions you are offering and get them heard loud and clear to your social networks. We also help to build your network by advertising through Facebook and inviting people from other relevant groups to your page. If marketing is a numbers game, this is your game changer. In addition to this, Google appreciates companies with a wide company profile and with Facebook, Twitter, LinkedIn and YouTube heavily optimised through search engines the more you have online, the better your ranking is. This is why we recommend Social Media alongside our SEO and PPC packages.

Brand Awareness & PR

Your business revolves around your brand. Think of all the large brand names within your industry; chances are that many of your clients will ask for specific treatments (i.e. Botox over Dermal Fillers) because they are well known, not because the client knows the most about that product or have an affiliation with the company. The same goes for your brand name – it creates loyalty and grows your business. At PPK Travel we take brands very seriously. We scour the internet and highlight positive mentions of your company and challenge or reply to negative comments on your behalf to show a business committed to their patients and offering the epitome of service. Our PR campaigns can be run for almost anything. We have great links within industry and can create and implement a complete PR campaign for our clients. For any further information regarding a dedicated PR campaign please call us and ask to speak to one of our in-house marketing experts who will organise a meeting and discuss in detail what you are looking for.